Important Internet Marketing Help

May 5, 2009 · Posted in Integration Marketing · Comment 

If you take a look at the affiliate pages for most internet marketing releases you could be forgiven for thinking that it is almost a certainty that you can make five figures a month with only minimal effort. Some of the sales pitches promise auto-pilot income with little expenditure and only a few hours of work each day. The reality is far different unfortunately and many are waking up to this. Even with this being true it is still possible to profit on the internet and make large sums of money. But with competition as it is you really need to be a step ahead of the others.

Here are some tidbits that can help you get started and if you apply them you will learn a great deal along the way.

Focus on search engine optimization or pay per click first. They are very different things but both yield the same results which is traffic to your website. If you have some capital then you will possibly like to try pay per click. This is where you appear at the top of the search engines in one of the paid advertiser positions. If somebody clicks your link then you pay a fee for that click. The benefit is that you do not have to work hard to get on top but it can be pricey. SEO is the opposite in that you do not have to pay necessarily but it can be time consuming.

Build an email list. It is a common phrase that the money is in the list and it is very true. If you have a list of prospects or buyers in your niche and you have built a good relationship with them then you are likely to be successful. If you send them the right offer at the right time then you will likely make a great deal of money. You can start to build your list in a variety of ways. If you are not looking to spend money then you should try article marketing and set up a free site. If you have some money then use pay per click and then do some ad swaps with other marketers in your niche.

Create a product and find affiliates. This is a great way to take your affiliate business to the next level. Instead of doing all the work for a product vendor you can recruit affiliates who will drive traffic to your offer. If you have a good product and the sales page converts well then you should not have a problem enticing affiliates. Offer them a good commission and give them lots of tools such as banners, articles, keywords and they will go out and bring traffic to your website. This is the point where you should start to see your list grow massively and it becomes much easier to have big pay days.

The most important step now is to take action. If you do not use any of the strategies then you will not get to see the rewards they can bring. Try and implement at least one new thing into your marketing business each day and see the changes that come about.

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Why Do Your Customers Buy

March 1, 2009 · Posted in Integration Marketing · Comment 

It’s important to understand that customers only buy for their reasons, and not for yours. They probably couldn’t care less about you and your company. Your fancy mission statement and slogan means very little to them.

The only thing they care about is the outcome provided by your offer.They want the benefit of your product or service - the improvement, the security, the comfort it will provide. If you don’t directly address these customer needs, it will have a negative impact on the success of your business.

Most marketing focuses on how great the product or service is, and concentrates on “selling” the product rather than finding out why the customer “buys”.

There is a huge difference between marketing which tries to push your product and marketing which pulls the buyer through the marketing process.

Pushing your products means giving the customer your reasons why they should buy from you. This often leads to delays and objections. Pushing a product puts pressure on the customer and on their decision making process. A barrage of traditional closing techniques, with a rebuttal for every objection, prevents them from making a purchasing decision on their own terms.

It’s much more effective to pull a customer through the marketing process. It’s like leading a horse to water. You let them come to their own decision, by gently guiding them through your features and benefits. If you encounter resistance, it’s because you haven’t provided enough information to educate them and help them make an informed decision.

People tend to buy from people they know, like and trust. Letting them know about you, your company and your products is best done at their pace, not at yours. You can think of it as dating your customer. You need to let them discover as much as they need to know about you and your product, so that they feel good about their decision to buy from you. You can let them find other people who like your product, show them how you resolve problems and teach them the differences between your products and those of your competitors.

Blogs are a particularly good way to build a loyal customer base. Allowing people to comment about their experiences, good or bad, with you, your company and your product, means that it’s easy to tap in to the wants and needs of your customers. Comments about problems should be seen as an opportunity to show potential customers how quickly you resolve these kinds of issues.

The buyer will be ready to make a decision only once they are satified that your offer will meet their criteria. By staying within the limits of their comfort zone, and allowing them to have control over the process, you can establish trust and build a long-term relationship.

Remember that your task as a marketer is to develop the communication and provide your target market with the information they need to lead them to the desired outcome, i.e. purchasing your product or service.

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Promoting And Selling Products Online.

February 7, 2009 · Posted in Integration Marketing · Comment 

Internet marketing is very popular and is done on virtually every website on the internet. Forms of internet marketing include email, banners, text, graphics, and links. The internet is visited by billions of people everyday which makes it a perfect opportunity to have your own website or to start online business to make money. The biggest problem you will face is to try to get people to go to your website. You can use article marketing and search engine submission to help you to get traffic to your site.

The problem with the internet however; when it comes to selling or promoting products is that your visitors and potential customers are unable to meet you face to face, they aren’t even able to tell what kind of a person you are. It is like you are buying from a ghost. One of the best sales methods that salesmen use is to gain a trust and a relationship with the customer first before trying to sell anything; this is much harder to do on the internet.

There are a few things that you can do in order to develop a relationship and that bond of trust with your visitors and potential customers. The first thing you can do is post a picture of yourself in the about me section of your website. This picture along with your biography will help to give the customer a face and personality of the person who is trying to sell them something.

With the rate of information technology increasing at the speed of light, students today may be interested in obtaining e-Business training. Vocational schools offering training in e-Business (also called electronic business) are designed to help students learn how to proficiently use the Internet for marketing, services and merchandise-oriented purposes.

Web BasedMarketing and selling products on the internet does pose certain challenges that we must face and overcome. When you are able to overcome these challenges, there is no limit to the amount of money you can make online with your website.

Producing quality content that try to sell certain products to solve a main problem that the article deals with is a great way to win somebody over. The reason this works is that the customer will realize that you know what you’re talking about and that your are very knowledgeable, and this will soften them up to your promotions and suggestions.

When creating headlines for your articles and any of your other content remember to use questions, or superlatives, use words and phrases that will catch the user’s eye make them want to go to your site to find more information on the subject.

When submitting to the search engines and directories make sure you do this monthly to make sure the search engines keep you indexed and ranked for your keywords. If you don’t have the time to submit to the search engines every month you can use a search engine submission service. One of the better services is called “Flight Search Engine Submission Service” you can find them by doing a search on any search engine.

Free Online Marketing Training And Mentoring Program

January 17, 2009 · Posted in Integration Marketing · Comment 

The following article contains a review of the Metric Mentor System, as written by me Martinact420 from Great Ways to Make Money Online dot com. This system provides regular people, just like you and I, with free online marketing training and mentoring. It enables us to make a great income online. So read on, enjoy, and most importantly, join this free marketing and mentoring system with me.

This is it people! I have finally found the freaking holy grail of “making money online”. I cannot believe it! I have worked for years and years to come across a money making opportunity like this one. And guess what? I am going to share it with you. Not only am I going to make a ton of cash off this, but you are too! All you have to do is join the free marketing training and mentoring system with me, and we are going to make some killer cash together.

So what exactly is this free marketing training program that also provides mentoring to new associates? I’ll tell you. The world of online millionaires in online business is absolutely contrary to what the super gurus want you to think -breaking into the elite top is not easy. Yet, wealth creation for the mega make money online gurus is so easy you would be SHOCKED. Imagine sending one e-mail to just one of your super lists as an elite guru and making $10,000 in just 24 hours from just that one email! The Free Metric Mentor System was designed from day one by a secret band of unlikely gurus turned reluctant heroes who continue to offer online mentoring to newbies from around the world for free!

Online business can be very tough but if done right, is VERY profitable! Have you ever wondered why some people make huge incomes online while others only continue to lose money? The ones making the money understand the basic simple secret concepts and have systems in place that create their wealth. That is what the Metric Mentor System is exactly. A system to help regular people, just like us, create wealth. And not only does it help you create wealth, it will show you how to maintain it!

Now you can have a POWERFUL wealth creating program and mentoring system - Even if you suck at using the internet and your own computer! Using mentoring leverage, the Metric Mentor System trains you and trains all your team customers and prospects to create wealth! Metric Mentor System is the secret weapon that will boost your profits beyond your wildest expectations and crank up the sales you make online, while also helping you to create numerous online streams of income.

Before you decide to join this free marketing and mentoring system or not, there are a few more key points to the program that you need to know about.

1. The members area is fantastic and it will benefit everybody, especially new people to internet business and wealth creation.

2. You are never required to upgrade to any premium membership options at any time. You can make all the money you want with this system as a free member. In fact, this is what I am doing right now. I joined as a free member and have no plans on upgrading.

3. You can upgrade at any time you like to take advantage of any of the premium membership options once inside your member back office.

4. You can use your mentor training your first day to make money online just like I did.

So come and join me, Martinact420, in the Metric Mentor System now. It’s 100% free and you don’t have any excuses not to join. You need to take advantage of the free online marketing training and mentoring while you can! Offers like this don’t stay free forever!

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Free Software For Viral Advertising On Auto-Pilot

January 16, 2009 · Posted in Integration Marketing · Comment 

Viral Marketing is all about giving away your own free product or service along with your ad copy (contact information, link, email, etc.). In turn, recipients of your free product are allowed to pass it along to their own customers, prospects, visitors and others as a freebie. This is a cost efficient way to increase your marketing at no extra expense and without extra effort on your part.

Everybody likes to get something for FREE and if it is something which they can use – or even better Make A Profit With – it will be received with open arms and you will have a friend, or should I say new probable customer, without any hard selling practice

There is an easy way to use viral marketing to promote your products, or even affiliate links, on auto pilot at http://www.niche-websites-boosted.com/info/viralpowerads.htm

Here are a few well used viral marketing techniques to follow:

1. Ebooks – Distribute your ebook with your website visitors. Include a nice full-color ad for your most profitable product line with links to your website and email. Tell recipients to share copies of the ebook with their own site visitors and other contacts.

2. Software - Pass around a trial or “lite” version of your software with your website visitors as a freebie. Don’t forget to include that ad for your most well liked product line with links to your website and email. And inform recipients to distribute copies of the software with their own site visitors and other contacts. For help creating software, hire help from online bid sites like Elance.com.

3. Web Host – Offer to host small business web sites on your server at no charge. With the option to, place your own banner ad at the top of the site for viral marketing. You can setup a fold for their site and they can choose their own domain name and have it redirected to that folder.

4. Templates – Design your own website or other templates, include your own marketing information on them and give them away as free downloads or as an electronic package. Grant consent for recipients to share them along.

5. Articles – Write articles about your business. Include your website and contact information in the byline and grant permission for others to publish as long as they keep the byline in tact. Then people can use your contact on websites, in ezines, newsletters and other places where once again, viral marketing will speed the spread of information about your business.

6. Discussion Board - Set up a Discussion Board on your website with your banner ad attached in the header. And invite others to link to it and use it for their own sites.

I hope you can know see, by using viral marketing strategies, you can reach out all over the Internet with much less effort. See which methods work best for you and repeat them as often as needed.

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Genuine Help About Able Business Presentations, Section Six

January 15, 2009 · Posted in Integration Marketing · Comment 

1. If story board is not rehearsed or discussed before hand, then do Divide and Conquer If I am sharing a stage with a speaker who I haven’t met before I normally do divide and conquer, this obviously means I clearly divide the portions between us. For example, the first 10 slides by me and the next 10 by the other speaker, or it will be done so that I do all the Slides and the other person does all the demonstrations. This way I avoid stepping on the other speakers shoes.

2. In the introductory slide, the hierarchy of names is very important. Generally have the first name on the slide to be of the person who is going to do the main portion of the presentation. If you are completing the presentation along with your superior, boss or client then it is common etiquette to have their name at the top, even though you may be the person doing the most talking.

3. If you are presenting along with a colleague, remember to give them adequate time to introduce themselves and talk.

4. If you have finished a part, and the other speaker is starting, it is OK for them to say “Thank you” to you for the first time, but it need not be repeated at every change.

5. Divide the total time between you and have a pre agreement on who is going to reduce which portion if time becomes an issue.

6. When the other presenter is speaking, please don’t typing on your laptop, play with your phone or keep gesturing at your friend in the front row. Focus your attention, just like the audience upon the speaker. If you do otherwise, it shows disregard for the speaker.

7. Also, when the other announcer is doing a demonstration and forgets a step, don’t jump to his aid and help immediately. Give some time and after that try to communicate the idea as discreetly as you can.

8. Finally there can be only one captain to the ship, so agree beforehand between you that for the duration of the presentation, who is that captain. This basically means who can plot the course, when an emergency like a slideshow not working, embarrassing questions coming in, short of time, etc. Having a captain makes it easy and dissolves conflicting problem resolving decisions on stage. Remember, in situation like this, you have to be able to think on your feet sometimes it may not be logical or correct and two people can never produce the same quick fix at the same time.

Questions and answers section

1. If you are new to presentations, don’t overly encourage taking questions during the talk. Announce to audience at the beginning, that you will answer any questions at the end. When you will also pass over your plastic cards. Taking questions in between can interrupt your flow and regaining your position can prove very difficult you can very easily become removed from your main message. You can change this rule once you have built your confidence and become an Ace in presentations. This is because, taking questions in between your speech can create a good atmosphere of ambience, a kind of positive interaction.

2. Never get into an argument or a heated discussion – drop them after 60 seconds and take it on to the next topic.

3. There will be a number of people within the audience who ask questions simply to say something they know, or advertise their company brand or to complain to everyone that the food was bad or to insinuate that they know the subject more than you do. If you suspect the question to be along these lines, interrupt this person as soon as possible and request them to ask the Actual question they had in mind.

4. Never let a question be answered by another member of audience. If you do this, then you will totally loose the audience and it will become a discussion, not a presentation. You have to remember that you are the boss during your presentation, so ascertain your charge.

5. If you get a question for which you are unsure of the correct answer, politely say “that is a good question” and that “ you will need to check on the facts before answering”. Ask them to speak to you after your presentation or tell them that you will find out and email them a response. After the presentation hand out your plastic business cards.

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Why You Must Be Distributing Promotional Gifts To Increase Business For Your Company.

January 15, 2009 · Posted in Integration Marketing · Comment 

Finding and buying quality promotional gifts is a modern business essential. There are a range of gifts that you can easily buy and use as promotional items, covering a variety of budgets and a variety of gifts to grab attention. Whatever your company’s target market and whatever your product that you are currently promoting, there is no doubt something useful for you to use to give to your customers and potential customers.

But why would you want to invest your own company’s hard earn money in promotional gifts? What potential benefit has spending money on items and giving them to potential customers and existing loyal customers possibly got?

Well, for a start, it is an excellent way of reminding your loyal customers that you still exist. In the near future when they are carefully considering another purchase of the products that you readily supply, you are diligently reminding them that you exist and hoping that they will decide to come back to you. Your promotional items are on their desks, in their pockets, in their bags and wherever and you are no doubt hoping that they will see these gifts at the right time and place another valuable order.

Maybe as well, your promotional gifts that you have generously given to them will conveniently remind them of your services and they will decide on impulse to buy from you, when they weren’t already thinking of buying your services. This is generating an extra stream of income and it is these frequent repeat orders that bring a lot of extra income and profit to many companies.

Some of the time promotional gifts can be used to draw in some new orders directly from your existing customers. You give them a giveaway promotional gift!item now and offer further ones from the set in the near future. This is a trick used by many of the big household name companies from across the world, especially in those dealing with children.

Promotional gifts can also be easily used to get your loyal customers to advertise to their own contacts. When in the future they are using the gifts that you have printed with your logo they are then showing these items to their own friends, work colleagues and contacts. They are leaving the diaries on their desks with your logos on the front. They are opening the golf umbrellas on the golf course with your logo printed on them. They are losing golf balls out on the golf course with your logo on them!

And you can also use promotional gifts to encourage people to become your new customers. At relevant trade shows and events, you can cheaply arrange to hand out your promotional items to passing people. They then see your logo when they get home and hopefully become your new customers in the future.

There’s a load of excellent reasons to use promotional gifts. They come in all shapes and sizes to suit all budgets. Why not get your next promotional gifts sorted today?

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Tips To Employ Before Buying Links

January 13, 2009 · Posted in Integration Marketing · Comment 

It may sound good but site wide links are actually not all that hot as it signifies that links are all over the website, nearly in every page. An example could be that site having ten thousand pages offering ten thousand backlinks. The point is that Google usually ignores many of the links which are emanating from the same site. This means that though all the ten thousand backlinks may not be treated as pointers but you would still get some value nevertheless.

Other methods of buying backlinks include article and directory submission as well as from blog networks. It is recommended that you do not purchase numerous directory submission services as in all probability, they position towards identical sites. To locate the best type of directory submissions, you have to do some extensive research. A good deal is when you get a thousand directory submissions.

Article submission also holds the same rules so when buying such services make sure that submissions are not made to the same directories and hence it is wise to ask for lists or samples of directories where such submissions would be made. You would be considered to have got yourself a good deal if you get a thousand article directory submissions. Your search for bettering the deal ends here, as after this, it is going to be really tough work.

Understand that backlinks purchase means that a lot of links are directed towards your site.Though this is good, just make sure that you use several types of anchor texts. Create some variations of your main keyword and use all of them, some six or eight variations are probably enough. Variation in the keywords mean when you make new keywords out of the main keywords keeping the main keywords as it is. Do not give this matter too much importance except make sure that there are variations made at times. Another important thing to look for when buying backlinks on a network of blogs is that the blogs are not on the same IP address. Pageranks are not than important for the blogs but they must all be indexed, to say the least.

Some deals could include purchase of links of pagerank sites which are high on the ladder, but such links are priced very high. Such deals should not be struck with a low budget but if you buy many links from sites which have zero to low pagerank, it could still make good business sense. At the very least, always make sure the websites are at least indexed and then your home based business will be on the road to quality traffic.

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Advertizing Your Website Or Online Business – All You Need To Learn About SEO

January 13, 2009 · Posted in Integration Marketing · Comment 

This is the sixth in a series of articles by J Keightley who is a professional life coaching specialist and ecommerce business owner of Giggleberries Mens Underwear, which investigates some of the important things to do from an SEO point of view.

So, we understand the difference between SEO and internet marketing and that SEO needs to be considered right from the start of your website being built.

Here are some of the concepts that you need to consider;

URL’s – this is your domain name and whilst it only has limited use it always helps to have your keywords in your URL, but it is not that significant that you need to worry about changing your URL if it does not have your keywords in it. However, you can still use keyword for the subpages and have the keywords appear at the end of your domain name, such as www.mydomain.com/keyword1/keyword2

Age – Google also likes older domain names, so it is worth registering your domain name for as long as possible. This makes google think that you are serious about your business and plan on being around for a while.

Meta Tags – these are tags that appear in the source code of your pages and your web master should know all about them. The main ones are meta title, meta keywords and meta description. Google ignores the meta keyword tag, so don’t worry about that. However, it is important to assure your meta title and description contain your keywords. For example, if your website is called ‘A Place For Pets’ and you sell pet products then you want to make sure your meta title is something along the lines of ‘dog accessories’. It is also important to ensure you include your keywords in your meta description and ensure that those same words feature on the page on your site.

Pictures – have as scarce pictures on your site as possible as google can not read pictures. If your website banner on your home page has your website name and keywords on it, then google will not be able to see this because it is an image. Your keywords need to appear as text. If you do have images then you need to make sure that these have alt tags which contain your keywords. Alt tags are what appear on the screen when you hover your mouse pointer over an image, causing a little box to appear describing what the image is. This is also an important part of ensuring your website is user friendly to people with disabilities that rely on assistive technology to read your web pages. Actually, if you provide any service you are required by law to make it accessible to people with disabilities.

Pictures again – also ensure that the name you use to save your picture contains your keywords as google can see the file extensions, so save them as ‘keyword.jpg’

Navigation – your website needs to be easy to navigate, because if a person can navigate your website easily then so can the search engines.

Content – content is king and you need to ensure that your text content is about 5% rich with your keywords. Include your keywords as near to the top of the page and at the start of sentences. Then include keywords in the body of the text and finally towards the end to achieve what is called ‘prominence and consistency’

Formatting – use different formats to highlight your keywords, such as bold, italic, underline and bullet points. This advocates to google that the words are of importance and relate to what the site is about.

Site Maps – site maps are usually xml files and you need to ensure that the xml site map for your web site is uploaded to your Google Webmaster Central account. This ensures that your site is indexed expeditiously with google.

Div Tags – you will note that when you view the source code of your pages that it contains lots of tags. You need to ensure that all of those that contain your key words appear as far up the source page as possible so that google sees them as early as possible.

Site Structure – google likes sites that have lots of pages, the more the better. However, it is also crucial to ensure that the structure of your site is as flat as possible so that the page rang value of your home page does not get diluted down. The reason for this is the sub-pages that sit below your home page get a certain amount of the page rank of your home page attributed to them. If a sub page has another page below it, then it then gets a fraction of the page rank of the page above it, which got a fraction of the page rank from the home page. Therefore, it is best to keep your site broad and flat.

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Learn How To Make Money Online - The Top 3 Ways

January 13, 2009 · Posted in Integration Marketing · Comment 

If you were to count the ways to make money online, you’d be at a loss. I don’t think 4 limbs would suffice. Lame jokes aside, there are, seriously, countless ways to make a living - even a fortune - on the Internet. The rules and principles that govern money-making in the real world apply just as much online as they do offline.

Some money making tactics take money to make money. Of course, the trick is to make an extra dollar or more for every dollar you invest into any money-making activity. And you’d want to squeeze out as much profits as you can out of that dollar you’re going to invest. This is just business common sense.

However this assumes that you need to begin with money if you hope to make any money. But there are several free ways to make money online as well. In this article we shall go through the top 3 ways to make money online.

1. Trading Your Time and Your Skills For Money As A Freelancer.

Perhaps the easiest, fastest and most straightforward way to begin making money online is to offer your services to other webmasters, online business owners and internet marketers. If you have a particularly strong skill set – such as writing, designing webpages, copywriting, producing videos, editing audios, creating graphics, etc. – then you can find people who will be more than happy to pay for your services.

You can go to the freelancing networks that would charge you to bid on projects (such as Guru, eLance or ScriptLance) but you can save your money. You’ll probably be better off going to specific webmaster forums and advertising your services in your signature file. To get started you could even offer to do your maiden projects dirt cheap or for free just to get a couple of references.

One important tip to take note of if you choose to take this path is that when you are starting out on your virgin projects, even if you get very little (or no) money (at all), make sure you get the testimonials of your clients. Store your clients’ rave reviews so that this can serve as your portfolio of customer satisfaction and would give social proof that your work is of a high standard of quality.

2. Endorsing Other People’s Products For A Commission As An Affiliate.

There are dozens of affiliate networks you can sign up with to become an affiliate for potentially thousands upon thousands of products sold online, it’s almost as if the internet is conspiring to make you rich.

Clickbank is a popular choice and probably one of the easiest to sign up with. Your earnings are paid out by cheque twice a month, provided you have fulfilled some criteria (no worries, you don’t have to jump through hoops of fire to get your first payday). PayDotCom is ideal if you prefer to be paid via PayPal instead of waiting for the bank to clear your commission cheques (it could take weeks especially if you live outside America). Both Clickbank and PayDotCom also offer affiliates the opportunity to earn some passive income from the monthly recurring billing products they list in their marketplaces.

If you’re looking to broaden your product line beyond merely selling information products, Commission Junction is the No. 1 network to be signed up with. Not only can you sign up with programs that pay you for referring sales, you can make some quick bucks out of the numerous CPA (Cost Per Action) programs available. CPA means you don’t need to make people buy products for you to get paid. All you need to do is to persuade people to sign up for some free offers, subscribe to a newsletter or download a software for free, in order for you to earn a commission.

There are 2 sub-paths you can take within the affiliate marketing path - the Anonymous route, and what I call the “Oprah Winfrey” route.

For the Anonymous option, you can employ any number of tactics to promote your affiliated products - pay per clicks, article marketing, search engine optimization, email marketing, etc. This route may be able to allow you to make money faster if you do the tactics right but may not last in the long term unless you consistently maintain your marketing momentum. Taking this option allows you to explore as many niche markets as you want.

The “Oprah Winfrey” option involves building an authoritative reputation amongst your target market, branding yourself and building trust with your potential customers. This obviously takes time to build but pays off handsomely in the long run. Taking this option might prove difficult for you if you wish to explore different niches as generally affiliates who market with authority usually focus on products that serve only 1 target market.

3. Create Your Own Product and Sell a Billion Copies.

The third way to make money online is to create your own masterpiece and sell it to the world. Most people would say that it is the hardest amongst the 3 ways but I beg to differ. I made my first dollar online (US$17.00 to be exact, back in those days when US$1.00 equalled $1.70 in Singaporean dollars and Paypal was not that popular amongst internet marketers) selling my own information product.

Where there is a demand, there is money to be made. P T Barnum reportedly said there’s a customer born every minute, but how do you know what these customers want to buy? The secret to untold wealth and riches selling your own products online (even offline) is to know exactly what your potential customers are going through in terms of pain, frustration, problems, challenges, etc.

What is the one thing that is hindering them from achieving their goals? What is the stumbling block that they are encountering? How can you simplify their lives?

Before you go on to create products that would solve these people’s problems and sell a million copies, you must be able to answer the above questions and more. In brief, creating great products simply means being able to solve people’s problems quickly and easily.

Of course, there are many types of products you can sell online, just as there are many solutions to any one problem. But let me simplify it for you further and categorise the kinds of products you can create into 2 -

1. Teaching people how to fish
2. Giving them the fish

Most information products would fall into the 1st category. Information products can be of many kinds as well - ebooks, audios, videos, tutorials, even live seminars and workshops. Depending upon the amount and value of content you put into these information products, you can charge anywhere from dirt cheap to exorbitant prices for your information products.

Software, tools, systems and services fall into the 2nd category. Here, you go beyond teaching people how to do whatever it is that they want to learn to accomplish, and actually go do it for them. In this category, you can charge either a recurring monthly fee or a handsome one-time amount for the tool or service you’re offering that is going to solve their problems for them.

Now that you have been exposed to the top main 3 ways to make money online, there is actually one more important lesson that you have to take away from reading this - there is actually one thing in common amongst the 3 ways to make money online which, if you don’t fully understand and apply it, you won’t make that much money on the internet.

What is it?

You have to understand that business is about making money - yes - but beyond that it is about exchanging value. Ideally, for every $1 a person gives you, you give him $1 worth of value in return (be it via information, a service or a tool). But this is not a zero sum game because the value you create and exchange for money is something intangible and cannot really be absolutely quantified in dollars.

Ironically, it is when you give just a little more than what you are paid for, that is when you start to make even more money than if you were to just trade a dollar for a dollar’s worth of value.

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